PROFESSIONAL CREATIVE IN VIDEO AND CONTENT STRATEGY
Vikram Kumar
ten years creating content engines that operate at real scale — from a newsroom video department to independent production work
3×
YouTube subscriber growth in the first 30 days (Daily Mail Australia)
1M+
daily views driven across TikTok & Instagram
10 yrs
building video teams and channels from the ground up
EDITORIAL VIDEO
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TIKTOK & REELS
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ANALYTICS & OPTIMISATION
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TEAM LEADERSHIP
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YOUTUBE STRATEGY
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THUMBNAIL & UX
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SHORTFORM VIDEO
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VIDEO SEO
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LONGFORM VIDEO
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CONTENT WORKFLOWS
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CHANNEL GROWTH
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AI TOOLS
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EDITORIAL VIDEO - TIKTOK & REELS - ANALYTICS & OPTIMISATION - TEAM LEADERSHIP - YOUTUBE STRATEGY - THUMBNAIL & UX - SHORTFORM VIDEO - VIDEO SEO - LONGFORM VIDEO - CONTENT WORKFLOWS - CHANNEL GROWTH - AI TOOLS -
ABOUT
Ten years building
content engines.
My name is Vikram and I'm a creative and commercially minded media leader with a deep understanding of storytelling, audience psychology and visual communication. As Head of Video at Daily Mail Australia, I built and led a seven-person video team handling the website’s video content, took their YouTube channel from zero to 100,000+ daily views & 40k+ subscribers in the first year, and drove 1M+ daily views across TikTok and Instagram — while actively weaving AI into the production pipeline to compress timelines without losing craft.
Alongside that, I founded Sweet Boy Studios, a photography and videography production house serving clients from documentary and music video through to construction-industry stills and video. I own creative direction end-to-end - commissioning, shooting, coaching a team, and building the workflows that let content scale.
I know what great video is, and I know what makes it grow.
Selected Work
RESULTS
Numbers that
speak for themselves.
3×
YouTube subscriber growth in the first 30 days for Daily Mail Australia
|
100K+
Daily YouTube views achieved through end-to-end strategy for long-form video
|
1M+
Daily cross-platform views across YouTube, TikTok & Instagram